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Content Guidelines

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Submit an application if you want to join the Creator Economy!

The page below is only relevant to sellers with access to VRChat's Creator Economy.

Creators who sell content through VRChat's Creator Economy must adhere to the following rules and guidelines.

Please note that the Creator Economy is a growing and evolving system. These rules are subject to change as VRChat continues to explore new implementations and use cases.

All Creator Economy content must follow the rules below.

General​

  1. You must follow VRChat's Terms of Service.
    1. This includes the Creator Economy Program Rules, Community Guidelines, and Creator Guidelines.
    2. You may only sell content that you fully own or have the legal right to distribute, including any third-party elements. Ensure you have the necessary licenses or permissions. (See section 8.4 of VRChat's Terms of Service)
  2. If your content is found to be in violation of VRChat's Terms of Service or any of the Content Guidelines listed on this page, you must make reasonable efforts to address the violation within 10 days of being alerted via email of the issue.
    1. For example, if your avatar contains content activated by use of a toggle that is not permitted on the marketplace, you must make reasonable efforts to upload a new avatar build that removes this content within 10 days of being notified.
  3. Clearly define what the user is purchasing.
    1. Listings, subscriptions, and products should have clear names and sufficiently detailed descriptions.
    2. Content should avoid engaging in Dark Patterns (or Deceptive Design Patterns) such as misdirection, bait-and-switching, and others.
    3. Content must avoid false advertising and not misrepresent the content or prices of listings and subscriptions. Names, tags, descriptions, acknowledgements, images, and previews used should not be misleading. Keep in mind that if your content looks very different in VRChat than in the images you've used to showcase it, buyers may be disappointed.
    4. Listings containing different types of products should make it clear where those products can be used. For example, if you are selling a bundle containing avatar products and Udon products, ensure the buyer understands that while they can use the avatars anywhere, the Udon Products can only be used in specific world(s).
  4. If feature parity exists, the Creator Economy should be used in addition to any off-platform monetization methods.
    1. For example, if perks or benefits for a VRChat world are sold through an off-platform subscription service, then those perks should also, when possible, be available for purchase in the Creator Economy.
    2. Don't price your external offering to drive VRChat users off-platform.
    3. If you cannot replicate the same external monetization offering inside VRChat (e.g. avatar source file downloads), these rules may not apply to you. Feel free to explore the Creator Economy's current offerings. If VRChat does not currently support your monetization method, try your best, and make a feature request.
  5. Don't use VRChat's Creator Economy systems as a marketing tool for your external monetization offerings. For example:
    1. Don't prompt customers to refund their purchase and use a different payment method instead.
    2. Don’t use your listing description to advertise a cheaper price on other platforms.
    3. Don't encourage users to purchase your content on another platform so they can gain access to source files.
  6. You cannot use VRChat Credits as a method of fundraising.
    1. Fundraiser payment methods must be hosted outside of the VRChat platform.
    2. It is allowed to ask for donations for external fundraisers that are not funded through the Creator Economy.
    3. You are permitted to ask for donations through your supporters, though donations towards fundraisers and charity organizations are often taxed differently between countries, and should be managed only with fiat currencies.
  7. Costs should always be displayed in "VRChat Credits", the VRChat Credit icon \V \V, or "\V".
    1. Many users are in different countries with different currencies. Use "VRChat Credits" to correctly convey the cost of your products to your buyers.

Worlds​

  1. Worlds cannot promote lotteries, raffles, or other "games of chance" involving real currency.
    1. Any systems integrating with real-world currency in methods of gambling, casino-style events, or with real-world benefits are strictly forbidden.
  2. You cannot give a user a strictly negative experience in your world without having made a purchase.
    1. For example, don't drop users into a hole if they haven't paid. All users should have a comfortable experience when entering your world.
  3. Your instant listings, temporary listings, and subscriptions may not be priced higher than 10,000 \V \V.

Avatars​

  1. Your avatar must be optimized and not cause significant performance issues in VRChat.
    1. Your avatar should have a performance rank of "Excellent," "Good," "Medium," or "Poor."
    2. "Very Poor" avatars are only accepted on a case-by-case basis.
  2. Your avatar must have a high degree of visual and technical fidelity.
    1. Avatars with cross-platform support are highly recommended. If your avatar is available on multiple platforms (e.g. PC, Android and/or iOS), its appearance should be similar on all platforms.
    2. If your avatar uses expression menus or components, avoid technical issues or bugs.
  3. In general, your avatar's updates should be limited to bug fixes, performance improvements, and new/improved features.
    1. If you want to visibly and materially change a base avatar that has already been purchased, please contact us to discuss it. We may adjust this policy in the future.
  4. Your avatar should not use colliders or stations to fly, teleport, or move quicker than other VRChat avatars.
    1. For example: You may use GoGo Loco, but not GoGo Flight.
  5. If your listing contains avatar products, its price must be at least 1,200 \V \V per different avatar product in the listing, excluding variants of the same avatar. For example:
    1. If your listing contains two different avatars, it must cost at least 2,400 \V \V (1,200 \V \V × 2).
    2. If your listing contains two variants of the same avatar, i.e. different colors or outfits, it must cost at least 1,200 \V \V.
    3. If your listing contains a single avatar, it must cost at least 1,200 \V \V.
  6. Your avatar must follow the avatar content guidelines below.
    1. If your listing contains avatar products and Udon products, ensure that the Udon product is also consistent with the content guidelines below.
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VRChat may reject some avatars despite fulfilling all the criteria above. VRChat currently only accepts a limited number of avatars. High-quality avatars are more likely to be accepted.

This restriction will become less strict in the future. Please visit our avatar seller Discord community for additional information.

Avatar content guidelines​

The guidelines below clarify what type of content is suitable for the avatar marketplace. These content guidelines apply to all configuration and viewing options for an avatar. Content that violates these guidelines in an alternate state or viewing mode (e.g. through a toggle, hidden in a texture, or otherwise "locked" to be inaccessible to the user) is not permitted.

Properties​

  1. Your avatar's name, description, tags, acknowledgements, images, and previews for marketplace avatars must adhere to VRChat's public content guidelines for avatars.
  2. English must be the primary language of all words or characters in your avatar's properties, textures, or expressions menus.
    • You're permitted to add additional non-English translations (with English equivalents).
    • For example: The text in your expressions menu must be in English, but you may use icons to provide a Japanese translation.

Clothing & Appearance​

Your avatar must have private areas appropriately covered or presented in a non-sexualized manner.

The marketplace allows creativity and stylization, but avatars should avoid conveying overt sexuality or nudity. For example, private areas with patterned textures may convey a sense of being covered, while flat shading resembling skin may imply nudity.

This content can be sold on the marketplace.
  • Swimsuits, underwear
  • Fantasy outfits
  • Tasteful clothing that isn’t overly revealing
  • Torsos that that imply coverage (e.g., robot plating, fur, or other stylized designs)
This content may receive less visibility on the marketplace.1
  • Revealing or tight-fitting outfits
This content is not permitted on the marketplace.1
  • Sexually suggestive nudity
  • Visible or exaggerated sexual features
  • Extreme body exaggerations designed primarily for sexual appeal
  • Lingerie
  • Suggestive animations
  • Exposed breasts that convey a sense of nakedness or sexuality
  • Exposed or exaggerated buttock cleavage
  • Sexually suggestive underbust exposure on clothed avatars

Weapons & Violence​

Your avatar may feature cartoon-like or stylized weapons, but should not depict realistic violence.

This content can be sold on the marketplace.
  • Stylized and toy-like weapons (e.g., swords, shields, bows, bubble guns)
This content may receive less visibility on the marketplace.1
  • Realistic firearms
  • Military gear
This content is not permitted on the marketplace.1
  • Graphic violence (e.g., blood splatter)
  • Depictions of injury, torture, or death

Spooky & Dark Themes​

Minor horror elements are acceptable, but extreme content should be avoided.

This content can be sold on the marketplace.
  • Mildly creepy designs (e.g., skeletons, glowing eyes)
This content may receive less visibility on the marketplace.1
  • Unsettling or shadowy designs
This content is not permitted on the marketplace.1
  • Extreme horror (e.g., mutilation, grotesque imagery, realistic tragic events)
  • References to drugs or criminal activity
  • References to real-world tragedies

Properties and Metadata​

Your avatar's properties should follow our content guidelines and be in English.

                                                                                                                                                                                                                                                                                                                                                                                     
This content is not permitted on the marketplace.1            

Audio Sources​

Your PC avatars may use audio sources, but they shouldn't be intrusive.

                                                                                                                                                                                                                                                                                                                                                                                     
This content is not permitted on the marketplace.1            
  • Noisy or overbearing sounds that may make other users uncomfortable
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In the early stages of the marketplace, we will collaborate closely with you on these guidelines to help ensure your success. These guidelines will also evolve over time as VRChat introduces new content controls and moderation tools.

If you have any questions or concerns, don’t hesitate to ask us directly!

Enforcement​

Breaches of the guidelines above may result in the following actions being taken against your account:

  • Your content or your store may be removed temporarily or permanently.
  • Your permission to sell content may be revoked temporarily or permanently.
  • Your user account may be banned temporarily or permanently.

Footnotes​

  1. Your avatar's thumbnail may not contain any of this content. ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8