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Welcome to the Creator Economy

The Creator Economy allows you to sell your content directly in VRChat, earn VRChat Credits, and pay out real money doing what you love. Whether you're an avatar creator, world builder, group leader, or all three, the Creator Economy gives you the tools to monetize your creations, engage your community, and grow your store.

This page provides a high-level overview of what the Creator Economy is, what you can sell, how it works, and how to get started.

What is the Creator Economy?​

The Creator Economy is a system built into VRChat that lets you do the following:

You can sell content through three main systems:

  • Listings - One-time purchases (permanent, temporary, or instant).
  • Subscriptions - Ongoing monthly benefits sold through group stores.
  • Stores - The places users go to buy your content, like the avatar marketplace, your group page, your world page, or Udon UIs inside your world.

What can you sell?​

There are three product types you can create and sell:

🌍 Udon Products​

Sell Udon products that unlock features inside your worlds: Cosmetics, effects, items, access to special areas, supporter boards, and more. These are great for world creators and game worlds.

👥 Subscription Role Products​

Sell roles for your VRChat group. Roles grant access to groups, group instances, announcements, queues, or exclusive events.

🧍Avatar Products​

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Only approved avatar sellers can create and publish avatar products on the marketplace.

Sell avatar products that give users access to your avatars. You can sell avatars in permanent listings, and they appear in the avatar marketplace.

How do sales work?​

Users don't directly buy products. Instead, they buy listings in stores.

🛍 Listings & Subscriptions​

Listings are flexible packages that bundle one or more products. You can create three types of listings:

  • Permanent: The user keeps the products forever.
  • Temporary: The products expire after a set time (like 5 minutes or 3 months).
  • Instant: The effect happens once and immediately (e.g., spawn a pickup).

Subscriptions are similar to listings:

  • Subscriptions: Ongoing monthly access, only sold in group stores.

🏪 Stores​

Stores are where users buy your listings or subscriptions. There are three kinds of stores:

To maximize reach, you can add the same listing in multiple stores. In addition, you add stores to your world or open listings directly with Udon.

The chart below shows you how different types of stores, listings, and products are connected:

This chart shows which types of listings can be added to listings and subscriptions, and which store types support listings and subscriptions.

Earning Money​

Users buy your content with VRChat Credits. You can:

  • Spend credits in other VRChat stores.
  • Or, request a payout in USD to your PayPal account.

💵 Revenue Split​

  • ~50% goes to you, the creator.
  • ~30% goes to the platform users bought credits from (e.g., Steam or Meta).
  • ~20% goes to VRChat and its payment partner, Tilia (transaction and platform fees).
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  • Credit purchase price: 120 Credits ≈ 1 USD
  • Credit payout rate: 200 Credits ≈ 1 USD
  • Minimum to cash out: 30,000 Credits ≈ 150 USD

Learn more about payouts on the payout page.

Content Guidelines and Requirements​

All content must follow VRChat’s terms. Please review the rules on the Content Guidelines page.

How do you join?​

If you’re not already part of the Creator Economy:

  1. Submit an application.
  2. Wait for your application to be reviewed. Keep an eye on your inbox for an invitation or rejection email.
  3. If you're accepted, follow the instructions in the email!

Once you have joined the Creator Economy, you can start creating listings, stores, and products immediately. If you're an avatar creator, we may also grant you access to the avatar marketplace.

We look forward to seeing what you'll create!